Founder/Executive Director

Delia Fitzpatrick

Delia is a native San Franciscan/Daly City border baby and has been a community advocate for over a decade. She has been an active member of many SF Bay Area nonprofits for 15+ years, holding leadership and advocate positions at Our Kids First, OMI Community Collaborative, Homeless Prenatal Program, and other organizations in the community. Delia was instrumental in continuing the after school and summer programming for Our Kids First.

Simultaneously for the past 10 years, I have advocated for Our Kids First, a community-based organization providing after school/summer programming, I have been able to support the non-profit through program development and grant writing raising a guaranteed $4.5 million (2009-2023).

Under Delia’s leadership, the OMI Community Collaborative has been instrumental in providing community initiatives and grants totaling $2.5 million, between 2016-2020. These grants support elders, youth, workforce development, and innovation to keep people connected in the community. She founded The Good Rural in 2020 with the goal of raising awareness and generating resources for underserved rural communities.

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Board Member/Chief Development Officer

Latifah Abdur

As Chief Development Officer, Latifah provides oversight of all resource development strategies for The Good Rural, as well as the planning and execution of fundraising and special events. Latifah is also the Founder and Creative Director of Elite Vivant, a branding agency for entrepreneurs and business professionals. Simultaneously, Latifah serves as Chief Operating Officer at Bay Area Black Market, the Bay Area's #1 Black-owned business directory. Latifah works with entrepreneurs to integrate technology to scale their businesses.

Prior to creating Elite Vivant in 2015, Latifah spent 10 years as a makeup artist and photographer where she has contributed her talents to fashion, editorial, theater and film. Latifah works with authors, C-Suite executives, and entrepreneurs to create the best first impression on and offline.

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Mario Murillo

Mario began his career in employee benefits in 1994, working with employer and association health plans. With over 24 years in insurance, Mario has been primarily focused on employee benefits, with an ever-increasing complexity to the client plans he manages. Mario has broad and extensive industry experience, including Thorough knowledge of Funding mechanism (Fully-Insured, Level Funding, and Self-Funding); Reference Based Pricing Programs; Complex Carrier Negotiations; Population Management Strategies; ACA and ERISA Compliance; Budget Forecasting and Renewal Planning.

Mario graduated from the University of San Francisco, and is a certified Group Benefits Associate (GBA) of the International Society of Certified Employee Benefit Specialists. In addition to The Good Rural, Mario is a member and adviser to the Personnel Association of Sonoma County, a network for Human Resources personnel.

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Board Member

Jeannine Merritt-Elzey

Jeannine Merritt-Elzey is a native San Franciscan with roots in the Mission District where she completed high school. She is the CEO and Co-Founder of Leveraging Equal Access Programs, Inc. (LEAP, Inc), an agency that advocates and provides a progressive housing model for adults with developmental disabilities in San Mateo, San Francisco and Marin Counties.

Prior to establishing LEAP, Inc., Jeannine worked for the California Public Utilities Commission (CPUC) in the Energy Division and Utilities Enforcement Branch. In these positions she advised, regulated and enforced compliance of energy, water, and telecommunications companies throughout California. While at the CPUC, Merritt-Elzey also maintained a private consulting practice to nonprofits, providing advice for program design and compliance.

Merritt-Elzey holds a law degree from Syracuse University, a Master's degree in Public Administration from Syracuse University's Maxwell School, a Master's in Asian Pacific Rim Studies from University of San Francisco, as well as a Bachelor's degree in Political Science from the University of San Francisco. Jeannine serves on the board of Creativity Explored, an organization that gives artists with developmental disabilities the means to create and share their work with the community.

We're always looking for change makers to join the team.